Blackfriars Osteopathy is a osteopathic clinic based in central London. Originally based in Maidenhead, Berkshire, the owner wanted to enter the crowded but potentially lucrative market in the capital. To help the business do this, a visual identity that would help them stand out and communicate their passion and dedication was needed. I created branding with an energy and positivity so often missing in this field. I combined this with a web site that put the needs of the potential patient first, seeking to provide relevant content and position the clinic as highly professional, knowledgeable and caring.